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Issue Date: Vol. 52, No. 1, January 2012, Posted On: 12/16/2011

Kraft Vending Machine Dispenses Free Jell-O Samples; Tells Kids To Scram

Emily Jed
Kraft Foods, vending machine, vending, iSample Experience, Jell-O, Temptations by Jell-O, Intel, Shedd Aquarium

NORTHFIELD, IL -- Kraft Foods Inc. is testing a high-tech vending machine at Chicago's Shedd Aquarium that could make its way to grocery stores and sample everything from Oscar Mayer deli meat to Oreos.

See photo at www.nbcchicago.com/blogs/inc-well/New-Jell-O-Machine-for-Adults-Only-135649738.html

The pilot machine -- dubbed the iSample Experience -- dispenses samples of mousse-like Temptations by Jell-O, the brand's first product designed specifically for adults. Using technology developed by Intel, the vender can detect the age of the person requesting a sample with a camera that scans his or her face.

If the machine detects a child, it shuts down and a panel lights up that asks the child to step away. But if it detects an adult, he or she is instructed to either text a code or swipe a barcode with a smartphone. Once authenticated, the user can then select one of six flavors, including key lime pie and strawberry cheesecake, which is then dispensed. The mobile activation process ensures that no one gets more than one sample on a given day.

Most users can get samples from the new machine in less than two minutes and the venders can serve two people at a time.

The machine does not capture individual photos or videos and does not store phone numbers. But it does collect and report metrics about what customers like, based on age or gender.

Kraft plans to install a second machine later this month at New York City's South Street Seaport.

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