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Issue Date: Vol. 54, No. 1, January 2014, Posted On: 12/31/2013

GestureTek's New Mobile App Creates Video Sensation At Crayola Facility

Hank Schlesinger
TAGS: family entertainment, location-based entertainment app, gesture-recognition video, GestureTek, Art Alive!, Crayola Experience, Crayola DigiTools, body-motion interface, interactive exhibit

Gesture Tek, Alive Art app TORONTO -- The company that pioneered gesture-recognition video has added a new dimension to interactivity. Toronto-based GestureTek recently opened Art Alive!, an exhibit that allows youngsters to draw an image, send it to a live projection display by mobile app and control the image's movements using their bodies as the interface.

The Art Alive! application is a permanent installation for the new Crayola Experience in downtown Easton, PA. Crayola Experience's mission is to promote, encourage and inspire creative self-expression in kids of all ages.

For GestureTek, Art Alive! represents a new way to interact with an original projected image. The concept is comprised of four oversized 16-ft. by 19-ft. screens, each depicting a different environment. Players draw their images on iPads located at 40 different stations and then beam the image into the environment of their choice. Software for the new system, officials explained, merges existing Crayola DigiTools with GestureTek's body-motion interface. GestureTek said its exhibit is the first time players can add content to an interactive projection.

Founded in 1986, GestureTek has created more than 7,000 gesture-controlled displays for location-based entertainment facilities, public spaces, corporate locations, retail stores and healthcare facilities, among many other venues.

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