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Issue Date: Vol. 53, No. 6, June 2013, Posted On: 5/19/2013

CAVC Partners With ABA, Consumer Advocacy Group To Fight Beverage Tax

Emily Jed
TAGS: vending industry, vending machine, California Automatic Vending Council, American Beverage Association, Californians for Food and Beverage Choice, penny-per-ounce tax on the distribution of beverages, Larry Atnip, Senate Bill 622, California soda tax, Sandy Larson, National Automatic Merchandising Association, NAMAVoice portal

Penny-per-Ounce proposal tops agenda during California vending machine association's Lobby Day this month

SACRAMENTO, CA -- The California Automatic Vending Council has joined forces with the American Beverage Association and Californians for Food and Beverage Choice in opposing a proposal that would impose a penny-per-ounce tax on the distribution of beverages, including soft drinks, juice and sports beverages, iced teas and enhanced waters.

CAVC president Larry Atnip said the passage of Senate Bill 622 would result in higher prices for hundreds of products sold at restaurants, convenience stores, grocery stores and vending machines.

Members of CAVC, a state council of the National Automatic Merchandising Association, met with lawmakers on May 15 during their annual lobby day in Sacramento. Their message was that the legislation would impact hundreds of businesses providing vending and coffee services to thousands of Californians each day.

"Any additional tax will place an unfair burden on small business owners and could ultimately jeopardize hundreds, possibly thousands of California jobs and billions of dollars in wages and benefits supported by the state's beverage industry," stressed Sandy Larson, NAMA's senior legislative director and counsel.

CAVC is encouraging operators to reinforce its opposition to SB622 by sending letters to lawmakers, using the National Automatic Merchandising Association's NAMAVoice portal.

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