QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 52, No. 9, September 2012, Posted On: 9/5/2012


Diet Coke Gets Fall Makeover


Emily Jed
Emily@vendingtimes.net
TAGS: vending, vending machine, Coca-Cola Co., Diet Coke, Diet Coke can redesign, beverage marketing, soft drink icon, Stay Extraordinary ad campaign

Diet Coke

ATLANTA -- The Coca-Cola Co. is reintroducing a bold, cropped Diet Coke logo for its aluminum can, along with a new ad campaign for the iconic soft drink.

The sleek and modern packaging design features a section of the Diet Coke emblem, cropped to feature the "d" and the "k," set against the brand's signature silver backdrop.

The can graphics debuted last fall as a seasonal look and were brought back following positive consumer feedback. The new look began appearing in on store shelves and in vending machines on Sept. 1.

The new look will also make a splash in the latest evolution of Diet Coke's iconic "Stay Extraordinary" digital, print and out-of-home ad campaign.


Topic: Vending Features

Articles:
  • Swyft Inc. Acquires Zoom Systems In Japan With Clients NTT And Proactiv
  • Texas's VendPro Plans To Deploy USAT's EPort Interactive On 1,800 Vending Machines
  • Vengo And All Star Services Team Up To Expand Vending Network In Michigan
  • Mondelez Abandons Hershey Takeover Bid
  • Performance Food Group Reports Q4 And FY 2016 Results: Net Sales Up; Vistar Moves Cases

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570