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Issue Date: Vol. 52, No. 3, March 2012, Posted On: 2/22/2012


'Kid-Tested, Kid-Approved' Provides Redemption Plus With Product Feedback


Emily Jed
Emily@vendingtimes.net
Kid Tested Kid Approved program, kids product focus group, redemption merchandise, crane machine supplies, amusement business, Barb Suter, Redemption Plus, Courtney German

Vending Times

LENEXA, KS -- If it's "Kid Tested, Kid Approved," then that redemption product is from Redemption Plus. The new program evaluates redemption products using feedback from young consumers who attend focus groups.

Its first focus group of children, in a range of ages, participated in an open forum where they were presented with a variety of items. They gave their opinions on such things as fun, functionality, design, packaging and quality.

One of the desired outcomes of the program is to educate customers on the highest-rated products available. If the vast majority (80%) of the test group members approve an item, it is given the official seal of approval.

A second part of the program is to collect specific feedback on what can be done to improve a product to meet the desires of young consumers. This could include a color preference and different packaging, or any number of other variables.

"These kids gave us a fresh perspective," reported Barb Suter, Redemption Plus's director of merchandise. "They're the end users, so we want to make sure we're offering them the right products in a way that's appealing to them."

Courtney German, Redemption Plus's marketing specialist, added, "It's been a goal of ours to implement this program for a long time, and we're very excited to finally bring it to life."

The company's next Kid Tested, Kid Approved focus group will be held in May.


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