MALVERN, PA -- USA Technologies Inc. is rolling out a premium support service, with the goal of increasing the rate of adoption and penetration of its ePort Connect technology. The new program promotes cross-functional engagement by USAT with customers who have made commitments to make ePort connections to "significant" portions of their locations.
USAT developed and tested the new support services with several objectives, including increasing usage of devices by consumers, accelerating movement of devices from the warehouse to the street, and better, wider illustration of the impact of its products and services on customers' businesses.
The bundle of premium support services includes planning, project management, installation support and marketing, along with funding support and performance evaluation.
It also includes a three-step process integrating deployment planning, installation support and performance optimization. Additionally, customers have access to USAT's Knowledge Base data capture system for optimum deployment planning and performance measurement. It also includes a profitability calculator determining estimated net operating profit for planning and performance evaluation. Operators also get customized reports to support deployment, inventory and DEX project management.
USAT said the formalized service program, launched last year, was based on its 15-plus years' experience in the self-service retail market and the study of data and consumer trends taken from the 330,000-plus connections to its service.
"Through the benefit of analytics, a deep understanding of different regions and markets we serve and the support of a top marketing team, we are not only managing deployments, we are building cohesive and smart plans with the objective of maximizing returns for our customers," said USAT senior vice-president of marketing Maeve McKenna Duska.
USAT said the program has seen significant traction across the country. Five Star Food Service (Chattanooga, TN) and M&M Sales (Lafayette, LA) are among its clients that are moving through final phases of deployment into completion. Canteen of Coastal California (Oxnard, CA) and Wilmore Snack Sales (Shreveport, LA) recently committed to connecting 100% of their machines to USAT's ePort Connect service under the service model.