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Issue Date: Vol. 53, No. 5, May 2013, Posted On: 4/30/2013

USAT Kicks Off Mobile Payment, 'Fifth Vend Free' Loyalty Promotion

Emily Jed
TAGS: vending payment systems, USA Technologies Inc. NFC-enabled cashless payment terminal, Isis, SmartTap, mobile commerce, mobile rewards, mobile loyalty program, Isis Mobile Wallet, mobile payments, ePort terminal, cashless vending, USAT Mobile Wallet vending pilot, McKenna Duska, Fifth Vend Free

MALVERN, PA -- USA Technologies Inc. is integrating its installed base of more than 100,000 NFC-enabled cashless payment terminals with Isis's SmartTap mobile commerce technology to establish a rewards acceptance and redemption program. The Isis Mobile Wallet enables mobile payments through an NFC-ready terminal and allows consumers to redeem offers and loyalty points with the tap of their smartphones.

USAT's mobile marketing app enables consumers to track points as they accumulate, send loyalty points to friends and locate their favorite vending machines.

The addition of the loyalty program builds upon USAT's Mobile Wallet vending pilot with Isis in Salt Lake City and Austin, TX. Under the new "Fifth Vend Free" promotion, customers are eligible to receive free products from vending operators based upon loyalty rewards earned by using the Isis Mobile Wallet to pay for a purchase at a qualifying terminal.

"Programs that reward consumers for their loyalty or incentivize consumers away from other retailers by promoting their favorite products haven't been [used] in this historically cash-based market," said Maeve McKenna Duska, USAT's vice-president of marketing. "A vending business never knew who its consumers were, what they bought or why. Now, these businesses can benefit from a connection to the consumer through prepaid and loyalty programs and mobile applications that provide anywhere, anytime access to their customers."

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