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Issue Date: Vol. 52, No. 11, November 2012, Posted On: 10/12/2012

Sprint Nextel Cites VendScreen As Example Of M2M Application Surge

Tim Sanford
TAGS: VendScreen, Glenn Butler, vending, vending machine, machine-to-machine technology, wireless network, vending machine network, Sprint Nextel Corp., Sprint M2M applications, Sprint network, vending machine calorie disclosure

OVERLAND PARK, KS -- Sprint Nextel Corp. reports that machine-to-machine technology represents a tremendous opportunity for wireless network providers. Sprint, which has been in the forefront of M2M applications for well over a decade, is helping to coordinate opportunities for developers and business partners to power innovative products on the Sprint network.

A recent example of Sprint's partnering with "outside-the-phone" developers is VendScreen Inc. (Portland, OR), which uses the Sprint network to wirelessly deliver nutritional data and advertising to displays mounted on vending machines. The VendScreen device also collects real-time, point-of-sale data for tracking and analysis of nutritional information viewed, promotions redeemed, products bought and other consumer behaviors.

The Android-powered VendScreen M2M product lets customers review nutritional information before they buy, while simultaneously giving operators an easy way to comply with the new calorie disclosure law. VendScreen also offers advertisers direct access to consumers for direct messaging at the time of purchase, and the option to pay by credit card or use various payment options. Its user interface can be installed on new vending machines or retrofitted on almost any existing machine.

Glenn Butler, VendScreen cofounder and chief technology officer, said, "a reliable and secure network is needed to power our thousands of revolutionary touchscreen devices, that's why we're teaming with Sprint." VendScreen just entered production. | SEE STORY

Other enterprises benefiting from Sprint's wireless expertise include Cernium (Reston, VA), whose CheckVideo hosted intelligent surveillance and alarm verification system is designed to enhance security at remote facilities. A recent adopter of CheckVideo is South Carolina's Georgetown County Water and Sewer District, which uses CheckVideo to keep an eye on its remote treatment facilities.

A very different application of Sprint's M2M services is news transmission. Live U Ltd. (Kfar Saba, Israel, and Paramus, NJ), a pioneer of broadcast-quality, video-over-cellular solutions for live transmission from any location, has teamed up with Sprint. Its 3G/4G LTE bonded uplink is used by broadcasters, news agencies and online media in more than 60 countries.

Topic: Vending Features

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