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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/24/2013


They’re Back! Twinkies Return On July 15


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine snacks, Twinkie, Hostess snack cakes, Twinkies comeback, Apollo Global Management, C. Dean Metropoulous & Co, Ho Hos, Ding Dongs, Drake’s, McKee Foods, The Sweetest Comeback In The History Of Ever

NEW YORK CITY -- Twinkies and other iconic Hostess snack cakes will make a high-profile comeback under new ownership, reappearing on store shelves on July 15.

Hostess Brands went bankrupt last year after failing to reach an agreement with striking union members and parceled off its brands to several bidders. Private equity firms Apollo Global Management and C. Dean Metropoulous & Co. teamed up to purchase the Hostess snack cake business, which also includes Ho Hos, Ding Dongs and Donettes, for $410 million.

The Irving, TX, baked goods manufacturer sold its Drake’s brands, including Devil Dogs and Yodels, to McKee Foods, maker of Little Debbie snack cakes. Wonder went to Tastykake maker Flowers Foods and the Beefsteak bread business was acquired by Grupo Bimbo, which owns Entenmann’s and Sara Lee.

The owners of Twinkies said the classic cakes will make their grand reentry in boxes that feature the tagline "The Sweetest Comeback In The History Of Ever."

A clock on the Hostess website is counting down the seconds until what the company calls "the greatest treats the world has ever known will triumphantly return."


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