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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 7/1/2013

Intel Introduces Content-Management System For Digital Signage

Tim Sanford
TAGS: vending machine, Intel intelligent vending, vending operator, automated retailing, digital signage, Intel's Retail Client Management, RCM system, Joe Jensen, Intel's Retail Solutions Division, Audience Impression Metrics Suite, Intel Core vPro processors, Intel Active Management Technology

SANTA CLARA, CA -- Vending operators and other retailers can organize, control and tailor their digital signage marketing programs across multiple devices with Intel's new Retail Client Management (RCM) system.

Intel's RCM is designed to provide a simple interface for marketing professionals, enabling them to create new campaigns and promotions in minutes, customize content instantly and control each screen individually in a secure and manageable environment.

It also enables marketers to create multiple zones within each digital sign, and supports most formats, including HD video, Adobe Flash, static image and Web content. This reportedly maximizes the impact by creating a consistent impression across multiple points of a consumer's experience.

"Digital signage is rapidly changing the advertising landscape and becoming a preferred channel for marketing professionals looking to reach customers with relevant content near the point of sale," said Joe Jensen, general manager of Intel's Retail Solutions Division. "With the addition of Intel RCM to our portfolio of retail solutions, our customers are able to easily create and manage attention-grabbing campaigns while ensuring they are reaching the right customer, at the right time, with the right product."

Intel RCM can be paired with the chipmaker's Audience Impression Metrics suite, which anonymously counts the number of viewers, gender and age group, and dwell time for each digital sign, enabling brands to tailor advertising content based on audience demographics. Using Intel AIM suite, retailers can also gauge the effectiveness of content by measuring the length of time viewers spend looking at displays, and which ads captured the attention of passersby.

The platform is also optimized for Intel Core vPro processors with Intel Active Management Technology (Intel AMT) enabling remote management and diagnosis of digital signage networks.


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