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Issue Date: Vol. 53, No. 2, February 2013, Posted On: 1/21/2013


Fructomat Reengineers Countertop Juice Machine For North American Workplaces


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine, office refreshment service, Fructomat juice machine, postmix bag-in-box, vitamin-enhanced fruit juice drinks, automated juice dispenser, Fructomat USA, Dmitry Sharin, Howard Heller, office coffee service equipment, telemetric system, vending operator, OCS operator

Fructomat, countertop dispenser CARSON, CA -- A new Fructomat juice machine designed to go head to head with office water coolers is rolling out to vending and OCS operators in the U.S., Canada and Mexico.

Offering a fresh take on beverage vending, the Fructomat postmix bag-in-box machine delivers custom-prepared, vitamin-enhanced fruit juice drinks at the touch of a button. The eco-friendly machine allows customers to use their own cups, reducing waste, and benefits the operator by eliminating labor and expenses associated with handling and storing finished packaged drinks. | SEE STORY

The original series of full-size and countertop Fructomat machines, manufactured in Austria, has been sold in 25 countries for more than 10 years.

The new U.S.-made model is manufactured in Carson, CA, by Fructomat USA. The company's president is Dmitry Sharin, who has 20 years' experience in the vending industry, both as an operator and a supplier. His partner, vice-president of marketing Howard Heller, has two decades of involvement in the office coffee service equipment industry.

Heller said a selling point for operators of the new Fructomat model is that it provides pure water and a selection of beverages for the same cost as or less than what they are paying for water alone from a conventional water cooler.

The countertop dispenser serves four different vitamin-enriched juice drink choices, along with filtered cold water. Users can also carbonate their selections for added variety and adjust their drink strength from "light" (less concentrate) to "long" (more concentrate). A password-protected electronic menu allows operators to adjust beverage sweetness, intensity and price, language settings and drink counters.

Equipped with a new pumping system, the countertop Fructomat can dispense more than 1,000 drinks before it requires refilling. It conserves energy by chilling only the amount of water needed for each drink at the time of preparation.

Fructomat machines can be plumbed into an existing water line or, if not available, water can be pumped into them from a water bottle. Drinks can be dispensed in free or vending modes; coin and bill payment mechanisms may be added. All Fructomat vending machines ship standard with MDB, executive and parallel payment systems communications protocols. The machine's stainless steel front panel can be customized with the operator's choice of graphics or logos. Optional service bases are available.

Fructomat machines feature a telemetric system that automatically sends a text message to the operator's PC or mobile phone whenever a refill is needed, a malfunction has occurred, or sanitation maintenance is required. Fructomat USA is currently appointing vending and OCS companies as master distributors, since they are familiar with the nuances of the industry and, thus, best equipped to market the novel machine to what the company sees as a wide-open marketplace.


Topic: Vending Features

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