CHICAGO -- The National Automatic Merchandising Association has revamped its popular Fit Pick healthy vending program, unveiling new features and product guidelines today at the OneShow here. The new Fit Pick addresses changing consumer preferences and evolving government nutrition standards, NAMA said.
Fit Pick, the vending industry's signature nutrition outreach initiative, launched in 2005. Since then it's been available to millions of vending machine patrons; some 15,000 American organizations -- schools, hospitals, workplaces and all branches of the U.S. military -- are now participating in the program.
"The nutrition landscape is transforming," said NAMA vice-president of marketing and communications Roni Moore. "First lady Michelle Obama's efforts to promote childhood nutrition, updated USDA Smart Snacks in School standards and growth in overall consumer demand for informed choices indicate that people want to eat and live better. It's our job to make that easy for them."
Here's what's new...
» Nutrition standards: Fit Pick for workplaces has adopted new nutrition guidelines, featuring absolute value requirements that are easy for operators and consumers to understand. Fit Pick Select for schools, hospitals and other locations has adopted the USDA Smart Snacks in School nutrient standards, helping ensure the program is approved in all health-oriented settings. SEE CHARTS BELOW
» An online Nutrition & Wellness Center at fitpick.org.
» Revised program materials. Improved stickers and clings for vending machines, micromarkets and cafeterias, among other marketing materials, are available.
» Fit Pick brand guidelines.
» Nutrition experts: To explain the new guidelines, NAMA has assembled a Nutrition Advisory Council of outside nutrition experts and influencers from leading universities and health organizations. The association also has added a frontline perspective with NAMA's Healthy Vending and Micro Market Leadership Committee's input.
» Updated graphics.
New FitPick® Nutrition Standards Per Package (Non-Schools)
Note: the values listed are the upper limit and as calories decrease, the allowances for fat and sugar decrease accordingly.
FitPick SELECT Meets New Smart Snacks in School Standards
In addition to the above nutrient standards, any food sold in schools must meet at least one of the following four criteria:
» Be a “whole grain-rich” grain product;
» Have as the first ingredient a fruit, a vegetable, a dairy product, or a protein food;
» Be a combination food that contains at least ¼ cup fruit and / or vegetable;
» Contain 10% of the Daily Value (DV) of a nutrient of one of the nutrients of public health concern in the 2010 Dietary Guidelines for Americans (calcium, potassium, vitamin D, or dietary fiber).*
*This criteria expires on July 1, 2016.