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DNA: The Digital Out-of-Home Interactive Entertainment Conference

Source: KWP Ltd. | Released May 12, 2011

Public Interactive Entertainment Industry Launches UK Executive Conference
DNA Logo

London, May 12, 2011 -- The Digital Out-of-Home Interactive Entertainment (DOE) industry now has its very own UK conference, following the formal announcement of the inaugural launch of the one-day DNA Conference set for this July in London, England.

This pioneering event will take place on the July 14, 2011, in the heart of London at the prominent 1 Victoria Street Conference Centre. It will be held in conjunction and with the support of the UK Trade & Investment (UKTI).

A fixed registration of 100 industry executives, amusement experts, association members and media representatives will gather to discuss innovative new trends and technologies, along with the long-term outlook and future of this growing and vibrant global industry.

This first-ever UK conference, dedicated entirely to the DOE sector and supported by UK Trade & Investment, will focus on key areas of this rapidly evolving market, and will offer both thought-provoking and highly informative sessions and interactive panel discussions, lead by experienced and knowledgeable "industry insiders."

The conference will kick off with a special keynote presentation by Randy White (White Hutchinson Leisure & Learning Group), one of the world's foremost authorities on feasibility, brand development, design and production of Entertainment, Eatertainment, Edutainment and Leisure facilities. He will highlight his vast expertise to the UK audience at this groundbreaking and very informative event.

The keynote address will be followed by six dedicated sessions, with commentary on areas of interest from the leading executives in their fields. These sessions will be moderated by Kevin Williams (KWP Limited), a leading international expert in the DOE sector, as well as in current and upcoming entertainment industry technologies and social trends. Williams is also well-known media commentator.

Conference Sessions detailed below will discuss both current and future trends, and offer practical knowledge and advice in the following industry sectors:

• Digital Amusement & Pay-to-Play Sector
Covering video amusements, technologies, manufacturing, distribution, online and social media marketing
• Digital Interactive Attractions
Covering 3D, 4D and 5D simulators, motion-theater attractions and interactive audience systems
• "Retail-tainment" & Hospitality Sector
Covering interactive signage and display, game kiosks, touchscreen gaming and motion capture systems
• Edutainment & ExerGaming
Covering interactive visitor attractions, digital fitness, leisure and educational gaming systems
• Interactive Gaming Content Development
Covering the development of 4D rides, video amusements and porting consumer gaming content into the public pay-to-play space
• Operating in the 'New' Digital Out-of-Home Entertainment Environment
Covering operation within family entertainment centers, location-based entertainment sites, smart payment systems and social network applications

This high-level conference program will offer far-reaching insights into key aspects of this evolving market -- what defines the market now and what will define it in the future, along with many industry professionals sharing their personal success stories that are shaping the amusement sectors' current and future growth and global prosperity.

In addition to the conference, a separate "breakout" room with 10 tables will be provided onsite to facilitate intimate face-to-face interactions amongst conference delegates and industry experts alike; tables hired by attending corporations.

After the last session of the day, the event will then relocate to the banks of the River Thames for a special evening VIP Delegates Reception, offering a very relaxing and convivial environment for socializing between conference delegates and attendees.

Conference Details:

July 14, 2011 | 10 AM to 6:30 p.m. GMT
1 Victoria Street Conference Centre, London, UK
100 Maximum Capacity
Early Purchase: £399 [until 6/30] | Normal Fee: £499
To register online:

* PLEASE BE ADVISED: The conference is focused wholly on the DOE sector, and has absolutely no link, nor will it cover, any aspect of the gaming, gambling or casino sectors.

Organizer Backgrounds

The DNA Conference:
The inaugural conference of the Digital Out-of-Home Entertainment Network Association (DNA). The DNA's charter is to represent and promote the interests and prosperity of all industry Manufacturers, Suppliers and Operators in the Amusements, Interactive Digital Attractions & Simulators, ExerGaming, Kid / EduTainment, Videmption, Retail-Tainment, Digital Hospitality, Game Content Providers, Digital Kiosks and Smart Payment Systems sectors.

UK Trade & Investment (UKTI):
This government organization assists UK-based companies succeed in the increasingly competitive global economy. Its range of expertise is tailored to the needs of individual businesses to maximize their international success by providing firms with their expert business knowledge, advice and practical support.

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