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Issue Date: Vol. 53, No. 3, March 2013, Posted On: 2/28/2013

USA Technologies Taps Betson As Cashless Agent For Amusement Operators

Nick Montano
TAGS: cashless vending, USA Technologies Inc. Betson Enterprises, Betti Industries Inc. USAT-Betson agreement, ePort, data reporting services, ePort Connect Jonathan Betti, amusement machine data reporting, high-end prize redemption games, digital jukeboxes, video games, coin-op machines, vending machine, vending payment systems, PCI-compliant

MALVERN, PA -- USA Technologies Inc. has appointed Betson Enterprises, a division of H. Betti Industries Inc., as a national distributor. The agreement is intended to expand the use of cashless payments within the amusement industry, USAT said.

Betson, headquarted in Carlstadt, NJ, has 12 distribution offices in the U.S. Subject to the terms of its three-year agreement, Betson will be an authorized distributor of USAT's ePort for cashless payment and data reporting services, including exclusive use of the ePort Connect service in conjunction with a customer's ePort.

"We are excited to be launching this distribution relationship with USAT," said Betson vice president of sales and business development Jonathan Betti. "In our view, there is a tremendous amount of potential to improve business performance in the amusement industry by offering cashless payment. Similar to the way advances in technology and programming have altered the user experience and demographics in the amusement industry, we believe USAT's cashless payment and data reporting can provide another powerful boost to the industry.

"The growing appeal of cashless payment alternatives and the data reporting element available through USAT's ePort Connect service should support broader market appeal and greater returns for amusement operators," added Betti. "Players of high-end prize redemption games, digital jukeboxes, simulators and high-volume plush toy merchandisers (crane machines) are a great match for the convenience of cashless payment. In addition, amusement operators can benefit from the increased play cashless should facilitate while also reducing the inherent costs of handling cash," said Betti.

USAT's ePort cashless payment system is supported by its one-stop ePort Connect service -- a PCI-compliant, comprehensive suite of cashless payment, telemetry and consumer engagement services specially tailored to fit the needs of the unattended, small-ticket retailing industry. ePort Connect enables self-service terminals to accept credit, debit, contactless cards and other cashless forms of payment and includes all elements of transaction processing, 24/7 customer service and online tracking of cash and cashless transactions.

USAT's senior vice-president of sales and business development Michael Lawlor said Betson's nationwide reach facilitate in the company's "anticipated growth platform beyond traditional vending to new market segments in small-ticket, unattended retail."

Topic: Music and Games Features

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