QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 53, No. 1, January 2013, Posted On: 1/9/2013

Chuck E Cheese's Redesigns Website

Marcus Webb
TAGS: Chuck E. Cheese's, CEC Entertainment, Chuck E. Cheese website, Chuck E. Cheese safety, amusement business, arcade video game, redemption game, FEC security, children's entertainment

IRVING, TX -- A visit to the new Chuck E. Cheese's website reveals a "Promise To Parents" button in the top left corner, linking to a page where management vows to provide better security ("Kid Check") along with "clean, open entertainment," and "wholesome family fun" with games that are fun to play and fun to watch.

In 30-second videos explaining the "promise," company mascot Chuck E. Cheese narrates. Online versions of CEC's in-store games are also offered on the website, along with music videos featuring the mascot.

Randy Forsythe, executive vice-president and director of operations at CEC Entertainment Concepts LP, told Pizza Marketplace that the redesigned site is intended to help families plan their trips to the pizzeria arcades.

CEC announced an ongoing revamping of its marketing strategy last year, focusing less on children and more on parents.

Topic: Music and Games Features

  • Distribution Pioneer Frank Gumma Sr. Celebrates 60 Years In Vending And Coin-Op
  • AAMA Begins Executive Search; John Schultz Will Exit Amusement Machine Association In May
  • CEC Entertainment Appoints Dale Black CFO
  • AMI Entertainment Updates Tap TV, BarLink App And Jukebox Software
  • IAAPA Attractions Expo Draws 32,900 Amusement Industry Pros

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570