PHILADELPHIA -- Aramark is giving guests the power to help decide what's on its menus with its Launch Test Kitchen. This new approach to dining at sports and entertainment venues invites real-time feedback submissions from guests to shape what's offered on the menu.
Outfitted with versatile food-preparation equipment, digital signage and menu boards, Launch Test Kitchen allows food and beverage concepts to rotate throughout the sports season or for a particular period of time.
Each location is equipped with a guest feedback component to determine which items resonate most. Menu selections with overwhelming popularity may be added to a venue's permanent menu, while the core menu of the stand will constantly be refreshed with new ideas and items.
Currently installed in Quicken Loans Arena, home of the Cleveland Cavaliers, and the Las Vegas Convention Center, Launch Test Kitchen can be activated in a variety of ways, including at concession stands in sports venues and as pop-up, mobile restaurants in convention centers.
Launch Test Kitchen-Cleveland offers a rotating selection of local restaurateurs and up-and-coming concepts from Cleveland's food scene. The stand opened at the start of the 2015-16 season, with a menu from acclaimed Cleveland chef and owner of Town Hall and Lago, Fabio Salerno. Beginning Dec. 11, existing Aramark chef partner and executive chef/owner of Hodge's, Chris Hodgson, will be featured at the stand.
At the Las Vegas Convention Center, the concept appears as a fully functioning pop-up restaurant that can adjust its size, location and menu, based on show demands. Guests place their orders using kiosks and then watch as their food is prepared in an open kitchen that allows them to see chefs in action. With the ability to be set up indoors or outdoors, Launch Test Kitchen-Las Vegas gives meeting planners and conference guests a one-of-a kind sit-down, or take-out, dining experience.
Aramark said it plans to roll out the Launch Test Kitchen brand at select locations across its sports and entertainment portfolio in the future.
PHOTO: Launch Test Kitchen pop-up, mobile restaurant at the Las Vegas Convention Center