WATERBURY, VT -- Green Mountain Coffee Roasters' Keurig 2.0 home brewers will be the first to brew both a single cup using a K-Cup and a carafe of coffee using the new Keurig K-Carafe pack. The platform is set to debut next fall.
GMCR chief executive Brian Kelly said "significant advancements" were made in roasting and flavor extraction, thermodynamics, and mechanical and software design to ensure the 2.0 brewing system's consistent delivery of a cup of "high-quality" coffee by the cup or carafe.
K-Carafe packs will brew 28 fl.oz. of coffee into a custom carafe. K-Carafe packs will only operate in Keurig 2.0 brewers, which will use proprietary interactive capabilities to identify the Keurig pack that is inserted.
"Both current Keurig brewer owners and non-owners told us the brewer functionality they wanted most was the ability to brew both a single serving and a pot of coffee from one system with Keurig speed, convenience and brand choice," Kelly said.
Several of Green Mountain's existing Keurig brands will be available in the K-Carafe pack format upon introduction of the Keurig 2.0 system, with additional brands and beverages to be added over time.
Beverage industry analyst Ross Colbert of Rabobank said at the National Automatic Merchandising Association's recent Coffee, Tea & Water convention in Nashville that the Keurig 2.0 platform would be transformational to the single-cup landscape and is expected to include hot, cold and sparkling applications.
Last June, Green Mountain took the wraps off its Keurig Bolt commercial-grade brewing system. It uses a larger portion-pack than the standard K-Cup or Vue cartridge to brew a 64-fl.oz. pot of coffee in about two minutes.
Green Mountain said the primary target channel for the Keurig Bolt system is medium to large offices, along with limited-service restaurants and c-stores, as well as colleges, universities, hotels and hospitality facilities.