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Issue Date: Vol. 54, No. 8, August 2014, Posted On: 7/23/2014

Paramount Introduces 2 Joe Coffee Varieties In Single-Serve Format

Tim Sanford
TAGS: Paramount Roasters, Joe single-serve pods, Paramount coffee capsules, Keurig K-Cup brewers, Tall Dark and Handsome, Wake Up Joe, Paramount Coffee, premium coffee

Paramount Roasters LANSING, MI -- Paramount Roasters is rolling out Joe single-serve pods. The new capsules, formed with environment-friendly filter cups rather than a plastic shell, are designed to work in most Keurig K-Cup brewers.

The initial rollout features two of Paramount's popular Joe Coffee varieties. "Tall, Dark and Handsome" and "Wake Up, Joe" are available in 12-ct. boxes. Tall, Dark and Handsome also will be offered in a 40-ct. box.

Paramount Roasters is a division of Paramount Coffee, which was established in Lansing, MI, 79 years ago. The company notes that single-serve products have become one of the fastest-growing segments in the coffee industry, and Paramount Roasters has responded to the demand.

Paramount imports, roasts, packages and distributes more than 100 varieties of premium coffee.

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