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Issue Date: Vol. 52, No. 11, November 2012, Posted On: 10/12/2012


Snapple Iced Tea K-Cups And Vue Packs To Join Keurig Lineup


Emily Jed
Emily@vendingtimes.net

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. has struck a deal with Dr Pepper Snapple Group to bring Snapple iced teas to its Keurig and Vue brewers.

The rollout will begin in spring 2013 with Snapple K-Cup iced teas in the United States and Canada, and with Vue packs to follow.

The new beverages will join Keurig's brew-over-ice portion packs, a line specially crafted to brew iced beverages.

"We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig brewing system will do exactly that with Snapple," said Regan Ebert, senior vice-president of brand marketing at Dr Pepper Snapple Group.


Topic: Coffee Service News

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