WATERBURY, VT -- Keurig Green Mountain Inc. announced a multiyear manufacturing and distribution agreement for Peet's-branded packs for the Keurig brewing system. Financial terms were not disclosed.
The companies plan to launch a selection of Keurig-licensed Peet's coffee and tea varieties in K-Cup packs by the end of the summer. Peet's will continue to hand-roast the beans for its K-Cups at its facility in Alameda, C,A and the roasted beans will be transported to Keurig for grinding and packaging.
Keurig will distribute Peet's K-Cup packs to away-from-home channels and specialty and department stores, and Peet's will distribute them through its nationwide direct delivery system to grocery, retail and club stores.
Peet's entered the single-cup format market seven months ago and has quickly established a strong presence. Its single-cup products are now available in more than 12,000 stores nationwide.