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Keurig And Peet's Coffee & Tea Team Up For K-Cups

Posted On: 3/17/2014

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TAGS: vending, office coffee service, K-Cup line, Peet's Coffee, Keurig Green Mountain, Keurig-licensed Peet's coffee

WATERBURY, VT -- Keurig Green Mountain Inc. announced a multiyear manufacturing and distribution agreement for Peet's-branded packs for the Keurig brewing system. Financial terms were not disclosed.

The companies plan to launch a selection of Keurig-licensed Peet's coffee and tea varieties in K-Cup packs by the end of the summer. Peet's will continue to hand-roast the beans for its K-Cups at its facility in Alameda, C,A and the roasted beans will be transported to Keurig for grinding and packaging.

Keurig will distribute Peet's K-Cup packs to away-from-home channels and specialty and department stores, and Peet's will distribute them through its nationwide direct delivery system to grocery, retail and club stores.

Peet's entered the single-cup format market seven months ago and has quickly established a strong presence. Its single-cup products are now available in more than 12,000 stores nationwide.