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Coca Cola Launches Zero-Calorie 'Fruitwater'

Posted On: 3/25/2013

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TAGS: Fruitwater, vending machine products, The Coca-Cola Co., Coke, Glaceau

ATLANTA -- The Coca-Cola Co. will introduce a line of zero-calorie, carbonated, fruit-flavored waters called Fruitwater in April. The 16.9-fl.oz. line, in a unique contoured bottle, will be part of Coke's Glaceau unit, which makes Vitaminwater and Smartwater.

Fruitwater will be sweetened with the artificial sweetener sucralose and come in five flavors: black raspberry, orange mango, lemon-lime, strawberry kiwi and watermelon punch. It will not contain any fruit juice and will be enhanced with B vitamins, magnesium and zinc.