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Blue Bunny Ice Cream Producer Changes Name To Wells Enterprises

Posted On: 3/6/2011

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LE MARS, IA -- Wells' Dairy has changed its name to Wells Enterprises. The Wells organization produces Blue Bunny ice cream, a name well-known in the vending industry.

The name change reflects the company's new direction as a leading manufacturer of ice cream and frozen novelties.

Founded in 1913 and still family-owned, Wells divested itself of its fluid milk and cultured dairy businesses three years ago. Today, the city of Le Mars reports that more ice cream is produced there by a single company than in any other city in the world. This distinction was formally recognized in 1994 with the designation of Le Mars as "Ice Cream Capital of the World."

Wells Enterprises maintains a website at wellsenterprisesinc.com.