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Hershey's Chocolate World Retail Experience to be Unwrapped on Iconic Las Vegas Strip

 
Source: Hershey | Released June 3, 2014
(6/5/2014)

New Flagship Store at New York-New York Hotel & Casino Will Feature 'All Things Hershey'

LAS VEGAS, NV -- June 3, 2014 -- The Las Vegas Strip gets a whole lot sweeter today as the Hershey's Chocolate World retail experience opens at New York-New York Hotel & Casino.

The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high by 24-feet wide Hershey's Milk Chocolate Bar façade sign that visitors can walk through, provides guests with an experiential concept that will immerse them in more than 800 candy and chocolate offerings, including iconic brands they love: Hershey's, Hershey's Kisses, Reese's, Ice Breakers, Jolly Ranchers, Twizzlers and more.

"Las Vegas is one of the country's top tourist destinations and the perfect place to bring one of America's most iconic brands to life," said Mike Wege, SVP Chief Growth & Marketing Officer, The Hershey Company. "Visiting Hershey's Chocolate World, our guests will enjoy an interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos. These experiences are sure to draw candy lovers from what is arguably the most exciting street in the world and inspire sweet Las Vegas memories."

The store, which covers 13,000-square-feet, brings two American icons to life, Hershey's Chocolate and the New York City skyline, through custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey's Milk Chocolate, and the Empire State Building, made of 1,800 Hershey's Milk Chocolate bars.

Cynthia Kiser-Murphey, President and COO of New York-New York Hotel & Casino, said, "This is an exciting day for us. We began conversations with Hershey years ago with a vision to deliver the city's sweetest attraction. We recognize that visitors to Las Vegas seek one-of-a-kind experiences and we believe Hershey's Chocolate World experience will immediately become a must-see attraction on The Strip."

The development of the Hershey's Chocolate World experience is also a result of the efforts of Chocolate Experiences, Inc., which has partnered with The Hershey Company to expand Hershey's Chocolate World attractions in North America.

"We are pleased to officially open the doors to the Hershey's Chocolate World experience on the Las Vegas Strip," said Dino DiCienzo, President of Chocolate Experiences, Inc. "We feel that Las Vegas is an optimal destination to bring this experiential concept to life."

Hershey's Chocolate World invites guests to create their own Hershey's Happiness through a variety of interactive experiences. Visitors can customize candy wrappers, choose their favorite Hershey's Kisses and Jolly Ranchers flavors, and select their favorite Reese's products, based on their personal preference for more chocolate or more peanut butter.

In addition, Hershey's Chocolate World Las Vegas will offer a variety of opportunities for guests to share their experience with friends and family via social media, including video of them starring in their own Reese's TV ad, just part of the immersive technology that will make the new store truly first of its kind.

For more information, please visit www.hersheyschocolateworldlasvegas.com or on Facebook at www.facebook.com/HersheysChocolateWorld. Fans can also share their Hershey's Chocolate World experiences via social media by including #chocolateworld.

About the Hershey Experience

The Hershey Experience is the direct-to-consumer and experiential marketing division of The Hershey Company including Hershey's Chocolate World Attractions in Hershey, Pennsylvania; Times Square; Chicago; Niagara Falls, Canada; Shanghai, China; Dubai and Singapore. The Hershey Experience also includes Hershey's Licensed Food and Merchandise and Hershey's e-commerce initiatives. Hershey's Chocolate World Attraction in Hershey, Pennsylvania is the flagship experience for The Hershey Company and is the most visited corporate visitor experience in the world, featuring Hershey's Great American Chocolate Tour® ride, Hershey's Create Your Own Candy Bar attraction, Hershey's Chocolate Tasting Adventure™ attraction and the largest selection of Hershey's products found anywhere. HersheysStore.com is the online destination for unique chocolate products, gifts, apparel and collectibles. In addition, The Hershey Experience operates retail and e-commerce businesses for Hershey's premium brands including Scharffen Berger, Dagoba and Mauna Loa brands.


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