LAS VEGAS -- USA Technologies Inc. said it is integrating its loyalty and payroll deduction platform, called More, with Apple Pay. The initial integration plan is targeting 300,000 unattended points of sale nationwide, including vending machines and laundromats. USAT will be demonstrating the technology on Jan. 5 at the Digital Money Forum at CES 2017 in Las Vegas.
Following the integration, consumers making a purchase using Apple Pay will be able to take advantage of special offers, promotions and discounts toward future purchases at participating self-serve machines running on USAT's ePort Connect platform. USAT plans to roll out the technology to select unattended retail locations nationwide over the coming months.
Rather than swiping a physical card or paying with cash, consumers paying with Apple Pay at participating ePort merchant locations would simply hold their iPhone or Apple Watch to the contactless reader to pay, earn and redeem loyalty points with a single motion if they are already enrolled in USAT's More program. If they are not participating in More, they will have the opportunity to instantly enroll and have the digital loyalty card added right to Apple Pay.
"Consumers are getting more accustomed to paying with their phones, and with all of the digital noise coming at consumers 24/7, loyalty and rewards programs that easily integrate into popular payment methods like Apple Pay are a win win," said USAT senior vice-president of sales and marketing Maeve McKenna Duska. "By offering More with Apple Pay we are giving consumers a loyalty program that seamlessly integrates with their lifestyle, rewarding them for using the one thing they always have on hand, their iPhone or Apple Watch."
She added that USAT expects the More integration with Apple Pay will not only fuel participation in the unattended loyalty program, but also underscore the ease security and simplicity of Apple Pay transactions for everyday purchases like those made at vending machines, laundromats, self-serve kiosks, parking and other unattended points of sale.
When a consumer uses a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the consumer's device. Each transaction is authorized with a one-time unique dynamic security code.
In connection with the integration of the More loyalty program with Apple Pay, USAT is collaborating with Urban Airship to bring enhanced consumer marketing solutions to the mobile wallet demo of its loyalty program, via Urban Airship Reach, a platform that creates virtual cards and manages the loyalty program user experience design, promotions, point balances and more.
The work USAT is doing on the Apple Pay integration also makes registration to USAT's More program easier. Any consumer who presents an iPhone or Apple Watch at a participating merchant location will receive an electronic prompt to join USAT's More program. Consumers that opt in can then add a More loyalty card right to Apple Wallet and immediately begin reaping benefits every time they use Apple Pay at a participating machine, as the loyalty information will be automatically shared with the transaction.
More was originally designed to provide USAT merchant customers the ability to offer custom rewards and discount offers for products purchased at its ePort-enabled locations. In recent years, USAT expanded it to offer rewards to consumers who register their preferred credit card with More and to companies interested in offering a payroll-deduction program to their population. By integrating with Apple Pay, USAT continues to evolve More, making it more relevant to its customers and easier for them to present their loyalty information.