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Issue Date: Vol. 57, No. 7, July 2017, Posted On: 7/5/2017


Max By Maxwell House Lets Drinkers Choose Caffeine Level


Emily Jed
Emily@vendingtimes.net
TAGS: coffee news, new coffee concept, Kraft Heinz Co., Max by Maxwell House, preferred amount of caffeine, Max Boost, single-cup coffee, Max Indulge, new cocoa blends

Max by Maxwell House PITTSBURGH -- New from Kraft Heinz Co. is Max by Maxwell House, a new brand that lets consumers choose their cup of coffee based on their preferred amount of caffeine.

Max Boost offers varying levels of caffeine -- 1.25, 1.5 and 1.75 times the caffeine of an average cup of arabica coffee -- without changing the taste or how it is prepared.

Max by Maxwell House is available in roast, ground and soluble formats and single-serve K-Cups. The new line also includes Max Indulge, coffee and cocoa blends in mocha, mocha and salted caramel, and mocha and S'mores flavors.


Topic: Coffee Service News

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  • National Coffee Becomes U.S. Commercial Rep For Lavit Cold Beverage Systems
  • Corporate Essentials' Joe Simonovich Advances To Chief Growth Officer

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