TAGS: Mary Beth West, Hershey, vending, Hershey chief growth officer
Mary Beth West
HERSHEY, PA -- Hershey Co. has appointed Mary Beth West senior vice-president and chief growth officer. Effective May 1, West will oversee the company’s analytics, marketing, research and development, and mergers and acquisitions.
West brings 30-plus years of executive and marketing leadership to the candy giant. Most recently, she was executive vice-president and chief customer and marketing officer at J.C. Penney Co. Inc..
For more than 20 years she led marketing at Kraft Foods (now Mondelez International Inc.)