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Issue Date: Vol. 57, No. 4, April 2017, Posted On: 3/21/2017

Betson Imperial Names Dennis Graham Director Of Parts Sales

Nick Montano
TAGS: H. Betti Industries Inc., Betson Enterprises, Dennis Graham, Betson Imperial Parts & Service, Richard Zayas-Bazan, Jonathan Betti, vending, amusement machine parts

CARLSTADT, NJ -- H. Betti Industries Inc., parent of equipment distribution giant Betson Enterprises, appointed Dennis Graham director of parts sales for its Imperial Parts & Service department. In his new post, Graham will manage Betson's parts sales and service teams.

Graham joins Betson from Enablx (Randolph, NJ), an outsource customer service call center. He managed a staff of 70 people at Enbalx, working closely with customer service representatives and clients. His achievements include improving client retention, strengthening customer satisfaction and increasing inventory on hand.

"Dennis's extensive management experience and customer service background will enrich the team and increase our offering in the market as we look to expand the parts department," said Richard Zayas-Bazan, vice-president of Betson Imperial Parts & Service.

Betson vice-president of sales and business development Jonathan Betti added that Graham's customer service and project management background is expected to strengthen Betson's parts and service division.

Graham will be based in Betson's Carlstadt, NJ, headquarters. He can be contacted at (201) 806-7704 or dgraham@betson.com.

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