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Open Letter To The Amusement Industry From KWP

Source: KWP | Released June 13, 2012

June 14, 2012 -- Situation: Walt Disney Animation has announced an animated motion picture based on video arcade gaming, titled "Wreck-It-Ralph."

Question: If the video amusement industry is to be represented in a multi-million dollar Disney marketing vehicle, why is the amusement trade not getting behind this promotion and supporting it for all it's worth? We should be working on a marketing and strategy campaign to ensure that we all benefit to the maximum from this golden opportunity!

I have been informed that Walt Disney has commissioned a number of "promotional" arcade cabinets, representing the fictional game, to be deployed in a number of venues across the United States for the buildup and launch of the film in November. Plans call for key cinemas to have these machines in their lobbies to aid promotion, and already the reaction from the video-arcade collecting community has been huge. Will the rest of the amusement trade benefit from this?

Fundamentally, as an advocate of rebooting the amusement trade and coming up with a serious and unanimous approach to reinvigorate and promote our industry; I want to know if there is any interest from the traditional trade in jumping on this bandwagon and hooking up to work with those involved in promoting and developing this concept. As an ex-Walt Disney executive myself, I would like to present a united front to Disney, rather than disparate and divided approaches.

Remember that the film has now been dated, and we are coming late to the party, so we need to move quickly, if we move at all!

Please email me directly if you are interested to move forward with a plan (or have a plan already in place): kwp@thestingerreport.com

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