AUSTIN, TX -- New from Paradise Beverage are Pirate Energy Shots, packaged in 1.7-fl.oz. bottles. Each shot contains 133mg. of caffeine, equivalent to a cup of coffee.
Pirate Energy Shots are offered in five cocktail-inspired flavors: Margarita, Mojito, Piña Colada, Hurricane and Pirate Punch. The product is targeted at consumers who are as interested in play as in productivity.
"Pirate Energy is a brand that is targeted to redefine a classic, me-too category in energy shots," said chief executive and president Kendall Harter. "We worked hard to develop a shot that comes to market in a whole new way that includes a new bottle design, new twist-on aluminum cap, new flavor profile and finally, a new go-to-market approach that will give consumers what they are asking for."
Pirate Energy Shots will be available throughout the United States at retail outlets, and online at pirate-energy.com. The company reports that it is planning the launch of a second product, Pirate Energy Drink, in the near future.
Pirate Energy is distributed and marketed through Paradise Beverage LLC, part of the Blue Matrix Labs brand portfolio.