Mars Chocolate North America has added several new twists to its popular chocolate brands. They are now available for vending machines and micromarkets.
Milky Way French Vanilla and Caramel Bar, introduced as a limited-edition flavor in February 2013, returned in May. It combines creamy caramel and French vanilla-flavored nougat covered in rich milk chocolate.
Three M&M's innovations previewed last fall also hit the market in May. M&M's Mega features larger-size pieces of the classic candies, boasting three times more chocolate than regular M&M's. They're available in 1.48-oz. single-serve bags and in multi-serving 11.4-oz. bags, in which a peanut variety is also offered.
Also new are limited-edition M&M candies featuring the brand's classic milk chocolate infused with "birthday cake flavor" and coated with a candy shell. M&M's Birthday Cake candies comes in 1.4-oz. singles and an 8-oz. standup pouch.
Looking ahead to September, Mars will launch Dove whole fruit dipped in dark chocolate, in cranberry, cherry and blueberry varieties. It will be offered in a 2.83-oz. sharing size and 6-oz. standup pouch.