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Issue Date: Vol. 53, No. 2, February 2013, Posted On: 2/6/2013

Dean Foods Reformulates TruMoo Chocolate Milk With Less Sugar

Emily Jed
TAGS: Dean Foods, TruMoo chocolate milk, reformulated TruMoo, milk vending, school milk, food service milk, chocolate milk, vendible milk

DALLAS -- Dean Foods has reformulated its TruMoo chocolate milk with 40% less sugar than the original. The ready-to-drink chocolate milk is made with pure cocoa and natural sugar. Like regular milk, TruMoo provides eight essential nutrients: calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium.

The original TruMoo flavor is chocolate, sold as 1% lowfat milk in retail and fat-free in schools. Depending on regional variations, other varieties include strawberry and vanilla and are available in single serve (10-, 12-, 14- and 16-fl.oz.) bottles, as well as gallons, half gallons and quarts. TruMoo milk is offered in school and foodservice settings in half-pint containers.

One serving of TruMoo chocolate milk contains just 30 more calories than plain lowfat white milk. The fat-free variety of TruMoo served in schools contains only 120 calories per serving and 6g. of added sugar. The 1% variety has 140 calories.

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