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Issue Date: Vol. 53, No. 11, November 2013, Posted On: 10/10/2013


Barilla Brings Shelf-Stable Italian Entrées To Vending And Micromarkets


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine entree, microwaveable meal, vending foods, convenience foods, micro market, Barilla dry pasta, Barilla sauces, Barilla convenience platters, Barilla Italian Entrees, Steve Napoli, food service, shelf-stable Italian food

Barilla, vending machine entree, on go meal CHICAGO – New from Barilla are microwaveable Italian pasta entrées for vending machines and micromarkets. The shelf-stable 9-oz. single-serve meals are made with the same ingredients used in the Barilla dry pasta and jarred sauces that line supermarket shelves.

The new platters are all natural. They are packaged to retain their taste, texture and freshness for 12 months at room temperature. The pasta and sauce are held in separate compartments of the same tray, and are warmed in a microwave in 60 seconds.

Six varieties are available: penne with tomato and basil sauce, penne with traditional marinara sauce, penne with spicy marinara sauce, gemelli with meat sauce, whole grain fusilli with vegetable marinara sauce and whole grain penne with tomato and basil sauce.

"Barilla Italian Entrées are a natural fit for convenience and vending environments," said Steve Napoli, director of foodservice at Barilla America. "The packaging innovation allows for an all-natural, authentic Italian and fresh-tasting item on the go, in just 60 seconds."

Barilla Italian entrées are available through distributors that serve vending, convenience stores, college campuses, hotels and other retail foodservice venues.

Barilla, originally established in 1877 as a bread and pasta shop in Parma, Italy, ranks as one of today's top Italian food groups. Barilla is the No. 1 brand of pasta in Italy and a leading national brand in the U.S.


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