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Issue Date: Vol. 57, No. 1, January 2017, Posted On: 1/11/2017

Adrenaline’s Crazy Tower Introduces Holographic Technology To Redemption Amusements

Hank Schlesinger
TAGS: Adrenaline Amusements, Crazy Tower, hologram game, holographic redemption game, amusement machine

Adrenaline Amusements, Crazy Tower TERREBONNE, QC -- New from Adrenaline Amusements is Crazy Tower, which the manufacturer claims is the coin-op industry's first holographic redemption game. Canada's Adrenaline, which has earned an enviable reputation for incorporating innovative technology into arcade games, is taking the amusement industry another step forward with this new game.

Featuring an enclosed case holding a 3D holographic image, Crazy Tower enables four-player simultaneous independent play. Its cartoon-like stacking puzzle challenges players to align blocks to build a tower using single-button gameplay. Points are earned based on the height of the tower. Adrenaline says Crazy Tower is the first time an LED projector is used in a redemption game.

The secret to the multiplayer, independent play is the tempered-glass pyramid housed in the center of the game's cabinet. Each player sees and interacts with an image projected onto one side of the pyramidal structure.

"The uniqueness of the technology is unlike anything else you're going to see," said Adrenaline's Jeff Evangelista. "Each player is looking into the image, but each is seeing something completely different. It has one-button gameplay, so it's easy to learn, and there is an addictive feel to it.

" Evangelista explained that each of the four player stations has its own ticket dispenser and payment controls. Crazy Tower measures 54" L. x 54" W. x 92" H., and weighs 450 lbs. Although relatively compact in size, the company sees Crazy Tower as a potential centerpiece attraction in many gamerooms.

Stephanie Pichette, Adrenaline Amusement Crazy Tower
TECH STEP FORWARD: Stephanie Pichette, Adrenaline Amusement's vice-president of innovation and design, shows off company's new holographic-based redemption game during IAAPA Attractions Expo. Because it supports simultaneous four-player participation for independent play, the company sees Crazy Tower as a centerpiece game.

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