PHOTO: Promotion in Motion chief Michael Rosenberg (l.), his wife Staci and U.S. Congressman Scott Garrett do the honors at June 5 ribbon cutting ceremony. Looking on at right are Bergen County Executive Kathleen Donovan and Allendale Mayor Vince Barra.
ALLENDALE, NJ -- Promotion in Motion Cos. held a ribbon-cutting ceremony at its new corporate headquarters here on June 4, and U.S. Congressman Scott Garrett (R-NJ) was the guest of honor.
Prior to the ribbon cutting, Promotion In Motion founder and chief executive Michael Rosenberg hosted a tour of the candy manufacturer’s new 30,000-sq.ft. facilities for the congressman, Allendale mayor Vince Barra, Bergen County executive Kathleen Donovan and media representatives.
The state-of-the-art building doubles the size of the company’s previous building in nearby Closter, NJ, and marks the seventh move in its 33-year history.
The facility houses Promotion In Motion's first-ever pilot plant, which allows the candymaker to test small batches of new products on a miniature version of its factory machinery before they go into mass production at its manufacturing plant in Somerset, NJ. Before this capability, the company had to temporarily shut down the assembly lines for existing products to accommodate the testing of new ones.
Promotion In Motion produces well-known licensed products like Welch's Fruit Snacks and Sun-Maid chocolate-covered raisins. Its own brands include Sour Jacks soft and chewy candies and Juicefuls juice-filled fruit snacks, one of its newest products. They’re sold in vending machines, movie theaters, grocery stores and other retail outlets nationwide and internationally.
Rosenberg started the candy business in 1979 from his dorm room at American University in Washington. He reports that Promotion In Motion's sales now top $200 million.
The new Allendale headquarters houses R&D laboratories and a tasting lab, which Promotion In Motion will use to elicit consumer feedback to help refine its products and to develop new confections. Additionally, the site provides more office space for Promotion In Motion's 75 employees and room for new hires, which the company anticipates.
The site is also home to the American Museum of Candy History, an area filled with nostalgic memorabilia dating back to some of the nation's earliest candy brands.
As Promotion in Motion settles into its new headquarters, it's also in the process of expanding its 17-acre, 300,000-sq. ft. manufacturing facility in Somerset, which employs around 500 people. To keep up with projected growth, the company plans to add up to 100 jobs at the Somerset factory by early 2013.
photo | WIN WIN: Allendale Mayor Vince Barra (l.) and U.S. Congressman Scott Garrett (r.) congratulate Promotion in Motion chief Michael Rosenberg and his wife Staci on the candy company's new state-of-the-art facility and discuss the many jobs it will bring to area.
photo | KUDOS: Bergen County Executive Kathleen Donovan presents certificate of commendation to Michael Rosenberg for Promotion In Motion's move into Allendale, NJ, headquarters.