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Issue Date: Vol. 54, No. 8, August 2014, Posted On: 8/5/2014


Vitaminwater Goes Back To Old Recipe


Emily Jed
Emily@vendingtimes.net
TAGS: Coca-Cola Co., Vitaminwater formula, Glaceau Vitaminwater, stevia, vending machine products, beverage news

ATLANTA -- Coca-Cola Co. in May swapped out some of the sugar in its Glaceau Vitaminwater for stevia, but said it is switching back to its original formula following negative feedback by consumers.

"The fans have spoken. We're changing back to the taste you know and love," Coca-Cola says on its website. "We tinkered with the taste of Vitaminwater and our fans haven't had the greatest things to say about it. So we're changing back to the taste you know and love … Like many good things, this process will take some time, but we'll move as quickly as we can."

The beverage giant said its first production facility making the switch will be up and running in August. The original Vitaminwater will start appearing back on shelves this fall and be available across the country by the winter.


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