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Issue Date: Vol. 54, No. 5, May 2014, Posted On: 4/22/2014

Crane Introduces Enhanced Merchant Media Touch Vending Machines

Tim Sanford
TAGS: Crane Merchandising Systems, vending machine, Merchant Media with 7" touchscreen, Merchant Media Touch, vending customizable graphics,vending operators, interactive vending machine, cashless vending, Ignacio Santa Cruz, NAMA open standards, advanced vending platform, vending remote monitoring

CHICAGO -- Crane Merchandising Systems has released a next-generation snack and food machine, the Merchant Media with 7" touchscreen. According to the manufacturer, the Merchant Media is equipped with new retail tools designed to revitalize vending by attracting and engaging consumers.

The touchscreen enables many of the other features, including the digital shopping cart, multiple-product purchases in a single transaction, the ability to view nutrition information, and eye-catching advertising and promotion display.

Crane Merchandising Systems, vending machine, Merchant Media with 7

Merchant Media Touch features a built-in card reader and customizable graphics, both of which can help operators differentiate their offerings to win new business. When combined on a Media machine, the built-in card reader and high-visibility credit card graphics have demonstrated the ability to increase card usage by 100%, including more than 20% multi-vends, Crane reported.

"The way consumers are embracing the new technology lets us know that we have accomplished our goal of providing the industry with a next-generation vending machine that will be relevant for years to come and be able to compete with other evolving retail channels," said CMS product manager Ignacio Santa Cruz.

With more than 1,000 units in the field over the past year, Crane said it conducted extensive field tests to ensure Media Touch adhered to the highest standards of durability and reliability before its commercial release.

Media Touch machines feature durable capacitive touchscreen technology and high-impact glass that protects the touchscreen from damage in everyday use or vandalism attempts. Its scratch-resistant polycarbonate surface protects user interface graphics from peeling, tearing or vandalism. Built on the National Automatic Merchandising Association's open standards, the machine operates on the most advanced vending platform in the industry, Crane claims. Making use of advanced remote monitoring tools ensures optimal retail and operational results.

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