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Issue Date: Vol. 52, No. 11, November 2012, Posted On: 10/16/2012

Tastykake And Hershey's Team Up For New Kandy Bar Kakes

Emily Jed
TAGS: vending, candy vending, Flower's Foods Inc.'s, Tastykake, Hershey, Kandy Bar Kakes, iconic candy flavors, Reese's peanut butter, York peppermint patty, Brent Bradshaw

TastyKake, Kandy Bar Kakes

PHILADELPHIA – Flower's Foods Inc.'s Tastykake brand is joining forces with Hershey Co. to introduce Kandy Bar Kakes, a blend of cake and Hershey's iconic candy flavors.

The snack cakes come in three flavors: S'mores, made with Hershey's cocoa; Reese's peanut butter; and York peppermint patty. The 2.1-oz. individually wrapped bars retail for $1.70, and 5-ct. multi-packs are also available for mass merchandisers, supermarkets and convenience stores.

"Hershey's brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites," said Brent Bradshaw, vice-president of marketing for Flowers Foods cake brands.

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