Say it ain’t so. According to the market researcher Euromonitor International, chewing gum sales in the U.S. have dropped 11% since 2009. The decline, which brought sales down to $3.71 billion, is predicted to fall another 4% over the next five years.
The reasons for the drop in gum sales, say the experts, hinges on a variety of factors. The price of gum has risen over the past few years. And there is more competition in the marketplace, where consumers now have more choices than previously imagined through traditional retail channels. One theory is that gum flavors run out too quickly, so more kids now favor chewy candies and chocolates.
However, bulk vending operators have reported no significant drop-off in ball gum sales. The chewy treat remains one of the best selling and most profitable of the bulk offerings.