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Issue Date: Vol. 53, No. 3, March 2013, Posted On: 3/13/2013

Green Mountain Adds Lipton Tea K-Cups, Vue Packs

Emily Jed
TAGS: vending, office coffee service, OCS industry, Green Mountain Coffee Roasters Inc., Unilever North America, Lipton Tea, Keurig brewing systems, K-Cup, Vue packs, Brian Kelly

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. said that it has reached an agreement with Unilever North America that will bring Lipton Tea to its single-cup Keurig brewing systems.

Lipton K-Cup and Vue packs will roll out in the U.S. and Canada beginning this summer. They will join Keurig's existing lineup of tea brands, which include Celestial Seasonings, Bigelow, Twinings and Tazo, as well as Celestial Seasonings and Snapple iced teas. Lipton will be available for brewing as both a hot and an iced tea.

"It's natural to think of Keurig as being synonymous with coffee, and now consumers are turning to their Keurig brewing systems for the freshest tasting hot and iced tea, prepared simply and quickly at home and in the office," said Green Mountain president and chief executive Brian P. Kelley. "Our strategy to partner with world-class beverage brands like Lipton further broadens the consumer choice in the Keurig system and helps us meet a wide range of consumer taste and beverage preferences."

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