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Issue Date: Vol. 51, No. 5, May 2011, Posted On: 5/11/2011


Saeco Appoints Seaga Master Distributor For North America


Tim Sanford
Editor@vendingtimes.net
Seaga Manufacturing Inc., Seaga, Steve Chesney, Saeco, Saeco International Group S.p.A., Alessandro Giovacchini, Philips Group, Italian coffee vending machine, vending machine, vending, coffee brewers, office coffee service, OCS

NAMA Saeco SeagaFREEPORT, IL -- Seaga Manufacturing Inc. reports that it has been appointed North American master distributor by Saeco International Group S.p.A. for the famed Italian equipment producer's lines of vending and professional coffee machines. The appointment took effect on April 1.

"Seaga's history as a world-wide vending manufacturer that shares Saeco's commitment to customer service, makes them the ideal partner to care for our customers," said Alessandro Giovacchini, commercial director of the vending and professional unit at Saeco Vending S.p.A. "With a loyal customer base and a solid service team, I am confident Seaga will be very successful in further growing Saeco's business in North America."


PHOTO: Celebrating new distribution alliance during NAMA OneShow, from left, are Seaga president and founder Steve Chesney; Saeco's Mark Buss, Stefano Orifici and Alessandro Giovacchini; and Sega's Gary Partridge. Alliance gives Seaga a coffee vending and OCS line.

"Saeco's innovative and respected coffee systems are a complement to our wide range of vending equipment," said Steve Chesney, president of Seaga. "With the Saeco equipment, we have expanded our product line to include the best in innovative coffee solutions, offering our customers a complete vending package."

Established in 1987, Seaga designs, manufactures and markets equipment and accessories for the domestic and international vending markets. It also provides complete service, parts and repairs from its corporate offices in Freeport, IL.

Saeco International Group is a world-leading company that designs, produces and markets coffee machines for commercial and home use. Founded in Italy in 1981, Saeco has built a presence in the world's leading markets with 15 subsidiaries in Europe, the U.S., Latin America, Australia and Asia, with a sales network in more than 60 countries. It has been part of the Philips Group since 2009.


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