DALLAS — “Custom graphics packages are the way to increase revenue,” said Robert Liva, founder of Tuffronts. “They’re a tool for use in negotiating higher vend prices and better commission agreements.”
Astute operators have known for decades that designing bank and machine-front treatments specific to a location not only pleases account management, but also increases customer satisfaction and confidence, especially when integrated into an attractive, contemporary area treatment. Traditionally, though, the effort and expense involved in producing the necessary graphics has tended to limit this technique to large accounts.
Liva pointed out that the entire graphics world has been transformed over the past two decades by the emergence of computer design and versatile new printing systems – and, of equal importance, materials that work extremely well with these systems, while lending themselves to machine and area treatments. Even small operators pursuing profitable mid-size accounts can profit from this availability, he emphasized.
Tuffronts, which earned acclaim for its innovative semirigid panels for restyling vending machines quickly and easily while yielding thoroughly professional results, now offers a wide range of products and services for enhancing the appearance and sales appeal of vending equipment and break areas.
LIVA FREE, DIE HARD: From left, Tuffronts’ , Kristin and Robert Liva describe and demonstrate a sampling of company’s area treatment, structural and styling accessories for vending machines during NAMA National Expo in Chicago.
Tuffronts styling options include three materials, each with specific advantages. Vinyl material, which can be laminated to styrene backing for easier application, is the most economical. Where great durability is required, Tuffronts can supply polyethylene teraphthalate glycol (PETG) panels, which carry the color and imprinting on the underside of a transparent support. The latest choice is a material made by 3M, called Control Tack; it is easily repositionable during application, and is well-suited to roles in which the film must conform to corners and other angles.
The company is publicizing its expanded capabilities by enhancing its website, which will offer more detailed information about each material and suggestions for using each to best advantage. The site also will enable operators to view and select a very wide range of treatments. Plans call for posting at least 500 “presentation designs” by launch time, organized by themes (nature, healthier vending, and the like).
Each design concept will be displayed on a typical vending bank, including coffee and cold drink venders, two snack machines, a condiment stand and a changer. This will enable the customer to visualize each styling as it will appear on location, speeding and simplifying the process of ordering. All the examples will be downloadable for printing as high-resolution JPEG image files.
Tuffronts will showcase its spectrum of restyling options at the National Automatic Merchandising Association Spring Expo in Las Vegas. The company is adding a booth in which actual demonstrations of installing Tuffronts kits and “wrapping” a vending machine will be conducted.
The growing Tuffronts line includes a variety of accessories that simplify the alignment and stabilization of vending machines in banks, and permit easy addition of merchandising headers. These also will be on display at the firm’s Spring Expo exhibit.