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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 8/22/2011


USAT Analysis Suggests Cashless Vending Consumers Spend More Per Transaction


Emily Jed
Emily@vendingtimes.net
vending, vending machine, vending machine business, cashless vending, USA Technologies, vending machine sales analysis, automated retailing, ePort cashless payment system

MALVERN, PA -- USA Technologies Inc. said consumers spend one-third more on average when making a cashless purchase based on a July sales analysis of 10,000 vending machines fitted with its ePort cashless payment system.

The study, encompassing more than nine million cash and cashless transactions, found that consumers spent 33% more, or 37¢ more per transaction, when they used a credit or debit card compared with cash, increasing the average transaction from $1.13 to $1.50.

Cashless usage was approximately 26% of total sales on machines equipped with an ePort -- up 73% from 15% usage in a similar study conducted three years ago.


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