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Issue Date: Vol. 52, No. 10, October 2012, Posted On: 10/1/2012

Valley Dynamo LP Completes Move Into New Plant; Settles On Definitive Corporate Name

Nick Montano
TAGS: pool table, coin-op pool, Kelye Stites, coin machine, Valley Dynamo factory, Champion Shuffeboard, Connelly Billiards, Valley, Dynamo, Tornado table soccer, shuffleboard, air hockey

RICHLAND HILLS, TX -- The coin-op and recreational table game giant has completed its move into a new factory here. The 169,000-sq.ft. manufacturing plant and office complex is located at 7115 Belton St., less than a mile from its former locations on Burns Rd., where it maintained two plants at 7224 (Valley-Dynamo) and 7216 (Champion Ltd).

At the new facility, and under one roof, pool, foosball, shuffleboard and air hockey tables will be manufactured and shipped to distributors and retailers. The plant also houses a parts division for the equipment brands and Sun-Glo accessories.

The multi-brand company will employ the corporate name Valley Dynamo LP, which is what it's been known as (minus the hyphen) since the 1999 merger of Michigan's Valley Recreation Products and Texas's Dynamo Corp.

In May 2009, a limited partnership led by Kelye Stites, who owned Champion Shuffleboard Ltd., acquired Valley-Dynamo LLC, a division of Brunswick Corp. He added Connelly Billiards, a unit of Arizona's Southwest Billiard Manufacturing, to the table game portfolio in April 2011.

"We have completely combined all of our operations and felt now was the time to adopt one corporate name to make it easier on our customers and suppliers," Stites said. "Valley Dynamo LP will be the name used for billing, purchase orders and corporate communications."

According to Stites, equipment brands will be marketed under the following names: Champion Shuffleboard, Valley Pool, Dynamo Air Hockey, Dynamo Foosball, Tornado Foosball and Connelly Billiards.

The Valley Dynamo name reflects a 62-year history of coin-op table game innovations, and the result of key mergers and acquisitions. Valley Co., a Bay City, MI-based manufacturer, pioneered coin-op billiards in 1947. The firm remained in Michigan through various incarnations and under a series of parent firms including Kidde Inc., U.S. Industries and Fenway Partners. Valley led the coin-op billiards sector for more than six decades.

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