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Issue Date: Vol. 54, No. 5, May 2014, Posted On: 4/25/2014


Dasani Sparkling, Vitaminwater Zero And Minute Maid Water Enhancers Expand Coca-Cola Lineup


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine product, beverage news, Coca-Cola Co., flavored water category, Dasani Sparkling, Dasani Drops, Powerade Drops, Coke, Vitaminwater, Minute Maid Drops

Dasani water, vending products ATLANTA -- Coca-Cola Co. has several new spring line extensions that ramp up variety in the flavored water category.

Leading the lineup is Dasani Sparkling naturally flavored, unsweetened and lightly carbonated waters available in lime, lemon, apple and berry flavors in 12-fl.oz. cans.

Dasani Sparkling arrives a year after Coke made its debut in the liquid water enhancer segment with the launch of Dasani Drops and Powerade Drops.

Building on its success in the category with those brands, the company is introducing Vitaminwater Zero Drops, a naturally sweetened, zero-calorie, vitamin-infused liquid water enhancer packaged in 3 fl.-oz. bottles that provide up to 18 servings. It comes in XXX, acai-blueberry-pomegranate; Revive, fruit punch; Squeezed, lemonade; and Rise, orange.

Rolling out alongside Vitaminwater enhancers is Minute Maid Drops, made with real fruit juice. The drops contain five calories per serving and come in lemonade, fruit punch, raspberry lemonade and mango tropical flavors in 1.9 fl.oz. bottles.


Topic: Vending Machine Products

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