QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 52, No. 3, March 2012, Posted On: 2/20/2012


Mars Commits To 250-Calorie Portion Limit For Chocolate Products


Emily Jed
Emily@vendingtimes.net
Mars Inc.,M&M's, Snickers, 3 Musketeers Coconut, M&M's Dark Chocolate Mint, Dove Chocolate Singles, Michelle Obama, Partnership for a Healthier America, candy, Mars two-piece 2 To Go size, vending machine candy, confection, portion controlled candy, chocolate bar, reduced calorie candy

vending, Snickers 2 to Go

McCLEAN, VA -- Mars Inc., the maker of M&M's and Snickers, said it will stop selling chocolate with more than 250 calories per portion by the end of next year. The move is part of an agreement signed with Michelle Obama's Partnership for a Healthier America.

The confectioner, which also produces Skittles and Starburst, among other top-selling vending machine items, may not have to make major changes to reach its goal. A standard Snickers bar currently has 280 calories, and Twix and M&M's each contain 250 calories.

In 2009, Mars replaced its king-size Snickers bar with the two-piece 2 To Go size with a twist-wrap package design that stays tight to keep candy fresh for later consumption. It has since extended its multipiece package formats with 4 To Go and "sharing" sizes to make it easier for consumers to share their candy or save a piece for later. Snickers 2 To Go contains two 220-calorie bars.

Other initiatives in Mars's broad-based commitment to health and nutrition in recent years include its 2007 pledge to no longer market chocolate products directly to children under 12, putting calorie counts on the front of packages, eliminating trans fat and reducing saturated fat.

The company has also introduced several products that have fewer than 200 calories, including 3 Musketeers Coconut, M&M's Dark Chocolate Mint and Dove Chocolate Singles.


Topic: Vending Features

Articles:
  • Revive Self Checkout Readies Software Upgrade, Brings Micromarket Manufacturing In House
  • AVT Kicks Off Vending Machine Advertising Platform
  • University Of Buffalo Brings Mobile Payment To Vending Machines
  • Bike Equipment Maker Launches Repair Parts Vending Machine
  • NAMA Heads To Capitol Hill For Public Policy Conference, Sept. 29-Oct. 1

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570