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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 7/3/2013

Microtronic Launches Facebook Contest To Celebrate 'U-Key' Milestone

Emily Jed
TAGS: vending, Microtronic US, U-Keys, Microtronics Facebook contests, cashless payment, Mifare RFID chip, micromarket kiosks

HIGH POINT, NC -- Microtronic US said it has sold 10 million U-Keys and is marking the milestone with a Facebook contest for users of the cashless payment device.

U-Key users are invited to post a picture of themselves using the payment method in a vending machine or micromarket on the Microtronic Facebook page for a chance to win a $100 Visa card. The winner will be selected on August 1.

The prepaid U-Key is designed for use in "closed" payment environments, where vending machines or micromarkets are equipped with a Microtronic reader. It has a Mifare RFID chip inside that stores value, which customers load at a Microtronic cash-only or cash and credit card-loading station, or at a vending machine. The company's micromarket kiosks enable customers to load value using either cash or a credit card.

The U-Key is ISO 14444-certified and can be ordered in eight different colors and engraved with a logo.

Separately, Microtronic US said it is scheduled to install over 100 of its micromarkets in the next 60 days. The company introduced a "mini" self-checkout market for smaller sites last fall. | SEE STORY

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