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Issue Date: Vol. 41, No. 14 / December 25, 2001 - January 24, 2002, Posted On: 12/25/2001


Rock-Ola Ups Schultz To Prexy, Olofson To National Sales Manager; CEO Streeter To Focus On Factory's Creative Direction


Marcus Webb

TORRANCE, CA - John Schultz has become president of Rock-Ola Manufacturing Corp. effective Jan. 1, 2002, according to an announcement by CEO Glenn Streeter.

Schultz, a 23-year industry veteran, served as president of Los Angeles-based Weymouth Distributing for two decades prior to joining Rock-Ola in January 1999 as executive-vice president of sales and marketing.

As president, Schulz "will take full charge of all departments and exercise full authority over day-to-day operations of the company," said Streeter, who marks his 10th anniversary as owner of Rock-Ola this year. Streeter praised Schultz for his "phenomenal energy, great personal integrity and a deep understanding of the market," noting that Schultz oversaw the integration of Rock-Ola's Midwestern operations into its expanded southern California headquarters in 2000, then led the introduction of the factory's largest product line in history to the market during 2001.

"I am thrilled to accept the position of president of Rock-Ola at such an exciting juncture in the life of this vibrant company," said Schultz, who plans an aggressive, proactive strategy of creating new products and opportunities to foster growth.

Schultz is only the fourth president in Rock-Ola's 75 year history. He succeeds company founder David C. Rockola, his son Donald Rockola, and Streeter. In addition to his new role at Rock-Ola, Schultz was elected in November to the board of directors of the California Amusement Device Operators Inc. (CADO), where he is serving a two-year term.

Streeter will remain Rock-Ola's CEO, marshalling the company's long-term strategic direction and working closely with the engineering department on new product development.

In his first act as president, Schultz has named Lennie Olofson as Rock-Ola's new national sales manager. Reporting directly to Schultz, Olofson will lead the company's sales and marketing staff, overseeing distributor and operator relations.

Based in Phoenix, Olofson was previously Rock-Ola's Western regional sales manager.


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