PURCHASE, NY -- PepsiCo is piloting its Pepsi Interactive Vending Machine in five malls across the country. The state-of-the-art vender equipped with a touchscreen front is the next generation of its social vending prototype launched last year. | SEE STORY
Patrons can purchase a drink or gift a beverage to a friend by entering the recipient's name and email along with a personalized message. The gift is delivered with a system code and instructions for redeeming it at any Pepsi Interactive Vending machine. Recipients can keep the gift, thank their friend by sending back a gift and pay it forward by giving the gift to someone else directly from the machine. | SEE VIDEO
Users can also compete in an onscreen random chance game customized for mall shoppers. With the purchase of any beverage, consumers are eligible to play for a chance to win a free 20-fl.oz. beverage that can be redeemed immediately or at a later date at any Pepsi Interactive Vending machine.
Additionally, users can charge their mobile devices by plugging into specially designed AC-power outlets and USB ports directly from the machine.
Nutritional information for the products sold in the machine, along with PepsiCo television commercials and other video promotions, is available for on-demand viewing at each unit.
"The pilot launch of our interactive vending equipment is an exciting step in transforming the point-of-purchase experience," said Margery Schelling, global innovation officer of PepsiCo Foodservice. "We know consumers will enjoy the new machine and want to return again and again."
The test sites for the machine, malls owned by General Growth Properties, are Columbiana Centre (Columbia, SC), Clackamas Town Center (Happy Valley, OR), Oglethorpe Mall (Savannah, GA), Oakwood Mall (Eau Claire, WI) and Park City Center (Lancaster, PA).
PepsiCo said it is testing technological enhancements for the second-generation touchscreen vender and considering additional deployments. Visit pepsiinteractivevending.com.