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Issue Date: Vol. 54, No. 4, April 2014, Posted On: 3/17/2014

Ruffles Debuts Lay's Buffalo Wild Wings Cobranded Chips

Emily Jed
TAGS: Lays, vending machine snacks, PepsiCo, Lay's, chips, Buffalo Wild Wings chip, Ruffles Deep Ridged Classic Hot Wing potato chips

Lays, vending machine snacks PLANO, TX -- PepsiCo is rolling out its first Lay's chip flavor cobranded with the Buffalo Wild Wings restaurant chain.

New Ruffles Deep Ridged Classic Hot Wing potato chips combine tangy vinegar, chicken and hot sauce reminiscent of the popular wings found on the Buffalo Wild Wings menu. Their ridges are two times as deep as those on regular Ruffles potato chips.

Packaged in 2.5-oz. bags, the chips retail for $1.49.

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